phishhead
December 27th, 2003, 17:07 PM
So far, it looks like online sales are holding up their end of the bargain in making for a successful holiday sales season.
Though online sales account for only about 3 percent of holiday shopping, sales have been up.
Analysis firm comScore Networks reported that online sales are up 31 percent for the week that ended Dec. 19.
That brings the total for online transactions to just under $1.9 billion. All told, comScore said online holiday sales are expected to meet the forecast increase of 25 to 30 percent.
The figures do not include money spent on travel or online auctions.
The analysis is based on results for 50,000 online merchants.
The National Retail Federation expects 5.6 or 5.7 percent growth in overall holiday shopping this year.
Though online sales account for only about 3 percent of holiday shopping, sales have been up.
Analysis firm comScore Networks reported that online sales are up 31 percent for the week that ended Dec. 19.
That brings the total for online transactions to just under $1.9 billion. All told, comScore said online holiday sales are expected to meet the forecast increase of 25 to 30 percent.
The figures do not include money spent on travel or online auctions.
The analysis is based on results for 50,000 online merchants.
The National Retail Federation expects 5.6 or 5.7 percent growth in overall holiday shopping this year.
