Microsoft Wants Bing To Read Users' Minds

This week at the Search Engine Strategies conference in New York City, Microsoft is talking about new Bing features and design tweaks coming this spring that it says will differentiate Bing's search experience from that of Google.

Microsoft knows it's far behind Google in keyword search, and so it's focusing on infusing Bing with technology that determines what users are after when they search for information. One example is Quick Tabs, which injects links for weather, events, and maps when a user searches for a specific city or country. The idea is predict user intent and enable them to find what they're looking for more quickly than they can on Google.

In the next couple of months, Microsoft will test new Bing designs that move Quick Tabs from the left side navigation to a more visible spot at the top of the page, wrote Todd Schwartz, group product manager at Microsoft, in a Thursday blog post.

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