Adobe ships Flash Player 10

Adobe Systems Inc. began shipping its Adobe Flash Player 10 browser plug-in Wednesday with new features aimed at helping designers and developers build interactive content and online videos.

This version of Flash, which Adobe launched in a beta version in May, includes support for custom filters...

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has anyone been able to install this? I get into a funny loop where it says it's downloading 10, but installs 9.24 ?!

I've tried the uninstaller, and then fresh install from the website...