Snapchat Unlocks New Filters Based on What You Snap

Snapchat already offers fun photo and video overlays based on your location. Now the company is providing filter options based on what's in your snap.

As Mashable first reported, the photo and video-sharing app's latest feature can recognize what's in your image, and offer up relevant graphics. So, if you're snapping a photo of your pooch, Snapchat might unlock a pet-themed filter that says "it's a pawty!" Or, if you're at the beach and snap a photo from your oceanside cabana, the app might offer a nautical filter that says "ocean view."

The new filters will automatically populate in your carousel if you snap certain places and things, including pets, food, the beach, a concert, or a sporting event. After taking a snap, swipe left or right to see the available options, which are updated often.

So, finding a Snapchat filter to spice up an image of your dog, the yummy meal you're about to consume, the beach you're relaxing on, or your favorite sports team is about to get a little easier.

Meanwhile, Snapchat is gearing up to roll out a major redesign that aims to make the app a lot more user friendly.

"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback," Snap CEO Evan Spiegel said earlier this month. "As a result, we are currently redesigning our application to make it easier to use.

:story: PC Magazine