Microsoft uses Bing home page to push IE8

Microsoft on Thursday started featuring a small advertisement on its Bing home page for Internet Explorer 8 in an apparent effort to encourage more people to migrate to the latest version of its browser.

With the launch of Bing, Microsoft came up with the unique concept of displaying a new photograph on the home page each day, but it also generally followed Google's precedent of an otherwise sparse page. The Bing site features the search bar and a few links along the outer edges of the page.

Now, it also features a small link in the right corner of the photo that says: "Fast. Easy. Get Internet Explorer 8." The link goes to a page that presents IE8 as optimized for Bing and MSN and lets people download the browser.

Bing users can scroll through past photographs that appeared on the home page, and doing so now includes the ad overlaid on the previous photos.

:story: Full story: Computerworld