This year on October 6th 2004 Creative Labs will introduce a new Line of Sound Blaster audio cards with a new version of EAX dubbed EAX 5.0. This introduction will take place at the Creativity 2004: North America conference.

Creativity is the premiere two-day, invitation-only game audio event bringing the brightest minds in the gaming industry together for an in-depth look at the latest in technologies and tools from Creative Labs and its affiliates, Sensaura and EMU Systems.

Attendees will discuss game audio content creation and management tools such as ISACT Production Studio & CAGE Producer; problems relating to the cross-platform development process and offering Creative solutions; the next direction for EAX and much more.

Creative has to be one of the best mainstream sound developers in the world IMHO for computer audio.