Wow. I only watch (at most) 2 hours of TV a week as it is. (Simpsons, if it's a new one and I remember to watch, and Family guy on Sunday night). If this does get put into place I'll go to pure downloading for any simpsons of family guy that I want to watch.The advert enforcer
If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company's labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.