Sony Corp said on Monday it would begin selling its PlayStation 3 video game console in November for $499 in North America, challenging Microsoft Corp.'s early dominance in the market for next-generation machines.
Sony won the previous generation battle as its PS2 outsold the original Xbox, but Microsoft is expected to capitalize on a head start to at least gain ground this time with its Xbox 360 console in a global gaming industry expected to generate about $30 billion in revenue this year.
Sony's standard PS3 will have a 20-gigabyte hard drive and debut on November 11 in Japan and November 17 in most of the rest of the world. The unit will retail for 59,800 yen ($536) in Japan and 499 euros ($634) in Europe.
The Japanese electronics giant also showed off a motion-sensitive wireless controller, a feature similar to the controllers being offered by Nintendo Co. Ltd. in its upcoming Wii game machine.
Wedbush analyst Michael Pachter said the price was competitive and the controller would be reason enough for many gamers to wait for the PS3 rather than buy Microsoft's Xbox 360, which was launched late last year.
Full story: Yahoo News