Borat Sagdiyev (Cyrillic: Борат Сагдиев or Борат Сагдиыев) ("born" July 30, 1979) is a fictional Kazakhstani journalist invented and portrayed by the British comedian provocateur Sacha Baron Cohen. Borat evolved from previous characters that Baron Cohen had developed: An unnamed Moldovan TV reporter (for LWT/Granada TV and the BBC's Comedy Nation) and later an Albanian TV reporter called Kristo (for the Paramount Comedy Channel, actually based on Cohen's personal friend James Kristenson).
Borat appeared regularly on Da Ali G Show, for Channel 4, with sketches featuring him often relying on outrageous behaviour and actions, and the reactions of uninformed individuals around him. In early appearances his name was given as Borat Karabzhanov but from 2003 his name was changed to Sagdiyev. In some cases, Borat's guests embrace his anti-Semitism and misogyny by agreeing with him, while other guests attempt to explain Western values to him.