Is it possible to take a JPG, GIF, PSD etc... use it in 3DS Max to create a wireframe ?

I have photographs of buildings, that I would like to use to make wireframes. I thought this was possible, so I went and got 3DS Max v9. But to my avail, I cannot seem to figure out how to do this.

Now, I am starting to think I was given bad advice. Was I? Or do I require a bit of a helping hand to do what I want?

Thank you, for reading this. I hope I made sense.