March 27th, 2012, 20:02 PM
Friends Reunited relaunches site with 'nostalgia' focus
Early social networking pioneer Friends Reunited has been relaunched.
The UK-based network, which began in 2000, now invites users to sign up for its new "memories"-based service.
The original site was bought by ITV for £175m in 2005, only to be sold for £25.6m four years later to online publishing group Brightsolid.
Social media experts told the BBC the site's future prospects rely on it being able to offer "something new" to tempt users back to the site.
At its peak, Friends Reunited had over 15 million members who used the site to reconnect with old school friends.
It can confidently stake its place as being the first social network to take off in the UK.