Digital music streaming service Spotify has declared war on Apple's iTunes - and aims to become a 'YouTube' for music.
Songs from the streaming service can be embedded easily - for free - in any website, just like YouTube videos.
It's a highly aggressive move designed to take on Apple's paid-for 'music shop' with a cheaper alternative. Spotify songs are free to try, but then users pay a subscription.
Spotify's songs are available as streams to subscribers, and can also be downloaded to apps on iPhone, Android and PC.
Spotify recently hit 10 million users worldwide after a partnership with Facebook which allowed web users to access Spotify via their Facebook log-in.
The site now has 3 million paying subscribers, paying around 10 pounds per month to access the streaming service via phones and desktops.
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