July 23rd, 2013, 20:31 PM
Google makes up 25% of Internet traffic
Google accounts for nearly a quarter of Internet traffic in North America, according to a recent study conducted by analytics firm DeepField. That makes Google's Internet presence bigger than Facebook, Netflix and Twitter's combined, according to the report. During a few hours of each day, Netflix will eat up more bandwidth than Google, but the streaming video site's peak traffic occurs just during "prime-time" hours -- Google still averages a larger chunk of Internet traffic during the entire day.
The most stunning revelation from the survey is that Google is growing faster than the Internet as a whole. In 2010, Google represented just 6% of Internet traffic.
That's because the study found 60% of all Internet-connected devices interact with Google servers during the course of an average day, including some gadgets you wouldn't think would be talking to Google, such as game consoles and home media devices.
A big part of Google's massive Internet presence and alarming growth comes from mobile devices. The company commands the largest chunk of the smartphone and tablet markets with its Android devices, and those devices all regularly check in with Google for updates throughout the day. Smartphone runner-up Apple's default search engine is Google, which adds to Google's Internet traffic share.
YouTube's data-heavy videos also play a role in Google's large internet share, DeepField said.