Grand Theft Auto 5 has officially broken seven Guinness world records, including the highest revenue generated by an entertainment product in 24 hours.

The latest addition to the GTA franchise debuted on Sept. 17 for the Xbox 360 and the PlayStation 3, selling 11.21 million units in its first 24 hours and netting $815.7 million in revenue for developer Rockstar North and publisher Rockstar Games. The action-adventure title went on to reach $1 billion in sales after just three days on the market.

Thanks to its impressive performance, GTA 5 has smashed records previously held by the Call of Duty video game series and blockbuster movies like The Avengers and Avatar. It now also holds the titles of the best-selling action-adventure video game over 24 hours, best-selling video game in 24 hours, fastest entertainment property to gross $1 billion, fastest video game to gross $1 billion, highest grossing videogame in 24 hours, and most viewed trailer for an action-adventure videogame, Guinness World Records announced on Tuesday.

"GTA totally deserves to be recognized as an icon of modern British culture, and we're thrilled to be able to feature the game in the record books," Guinness World Records editor-in-chief Craig Glenday said in a statement. "Gaming is no longer a niche hobby, as GTA 5 has proved, and how exciting that it's taken on the might of Hollywood and won!"

PC Magazine