Perhaps with an eye on the funding deal with Google that comes up for renewal at the end of this year, Mozilla said this week that ads are to be introduced to its Firefox browser.

A blog post Tuesday by Darren Herman, the foundations VP of content services, outlined plans to monetize the browser, though he failed to say precisely when the initiative would start.

Described as an exploration to transform the users content experience, Herman said his team will be launching Directory Tiles designed to improve the Firefox experience for first-time users.

Currently, when you open a new tab, youre presented with nine blank tiles that populate with visited sites as your browsing session progresses. With Directory Tiles, youll instead see tile placements from Mozillas ecosystem, websites according to your geographic location, and sponsored content from hand-picked partners in other words, ads.

Herman says the ads are being introduced to help support Mozillas pursuit of our mission, adding that theyll be clearly identified and will hopefully lead to content of interest to the user.

Its not known if the launch of the ad-laden Directory Tiles is days, weeks, or months away, though it sounds as if it might not be happening just yet, with Herman stating that his team is yet to work out the entire product roadmap. In addition, negotiations with potential content partners appear to be in the early stages.

Digital Trends