October 23rd, 2014, 10:12 AM
Microsoft ditching the Nokia name on smartphones
Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.
New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.
Nokia's non-mobile division, which is not owned by Microsoft, will continue to use the name.
The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (£4.6bn).
Since then, Microsoft has quietly shifted away from the Nokia brand.
A post on Nokia France's Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.
The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.