Instagram is copying Snapchat’s Memories feature and going a step further, letting you create a permanent home to show off formerly ephemeral content. Rolling out globally today on iOS and Android, Instagram Stories will now automatically Archive your Stories to a private part of your profile when they disappear 24 hours after being posted.

You’ll then be able to create Stories Highlights, which are named collections of your past Stories that show up in a new horizontal bar across the top of your profile. You could make Highlights of a specific vacation, all your selfies, or the cutest dogs you’ve seen, while brands will surely use it to highlight different product lines and ad campaigns.

“As more and more people adopt Stories, we realized that the profile has become less and less representative of you and your life” an Instagram spokesperson tells me. “And yet the profile is one of the top destinations on Instagram – it’s a powerful space for self-expression and feeling closer to others. But up until now there was no way to keep your favorite stories or add them to your profile – we wanted to fix that.”