September 24th, 2003, 08:36 AM
NVIDIA Introduces First Megapixel Handheld Media Processor
NVIDIA Corporation, the worldwide leader in visual processing solutions, today introduced the NVIDIA® GoForce™ 2150 handheld media processor. The first product from the MediaQ, Inc. acquisition, the NVIDIA GoForce 2150 is the industry’s first low power media processor with 1.3 megapixel camera support. The GoForce 2150 provides handset designers with an exciting product for delivering high-resolution picture capture, motion JPEG video capture, and advanced camera controls for cellular handsets and other handheld devices with integrated digital cameras.
“Camera phones are the fastest growing segments in the cellular handset market, with sales approaching 50 million units worldwide, as manufacturers are turning to high-resolution megapixel cameras to differentiate their handset designs,” stated Dr. Jon Peddie, president of Tiburon-based Jon Peddie Research, a multimedia and graphics research firm. “The new NVIDIA GoForce 2150, which is specifically designed to support these upcoming megapixel camera requirements, has a tremendous opportunity. With these new capabilities, end users can take higher quality pictures using their camera phones, ultimately encouraging end users to snap and send photos more frequently.”
Key features of the new controller include a 64-bit 2D graphics accelerator, embedded memory for LCD frame buffer, and flexible CPU interface. The versatile LCD controller also allows for fast-switching dual screen interfaces, typically implemented as a large active-matrix color screen inside the handset and a smaller LCD located outside. NVIDIA GoForce 2150 supports over 70 different display interfaces (including CSTN, TFT, OLED and LTPS technology) at up to HVGA (320x480) resolution.
News source: Nvidia