New Windows 8 Logo is Latest in Beta Buildup

As we get closer to the launch of the Windows 8 Consumer Preview, Microsoft has been releasing a steady drip of information about its next operating system. The latest tidbit? A new logo--sporting the same "Metro" aesthetic as Windows 8 itself.

The new Windows logo is a plain blue rectangle, divided into fourths and angled outward. Gone is the multi-colored, flag-like ripple that has defined the Windows logo since version 3.1.

"'Windows' really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective," Sam Moreau, Principle Director of User Experience for Windows, wrote in a blog post. "Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be."

Microsoft is expected to release the Windows 8 Consumer Preview at the end of the month, during Mobile World Congress in Barcelona. In the meantime, the company has taken to its own blogs to announce new features and describe parts of the OS in detail.

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