Apple considers jumping into rugged wearables with new Watch model

Apple is "considering" releasing a new model of Apple Watch with a rugged design intended to protect the device "in more extreme environments," according to a new report.

Citing "people familiar with the matter," Bloomberg's Mark Gurman writes that Apple has been exploring the idea of introducing a rugged Apple Watch for years—since at least the launch of the original Apple Watch in 2015.

The design would target athletes, hikers, and others who may spend time in conditions the current Apple Watch is not designed to endure.

Should Apple move forward with the plan, Bloomberg's sources say that the new model could arrive as soon as this year or next. The company is currently calling it the Apple Watch "Explorer Edition" internally, but that name is not final.

In any case, it would exist alongside the Apple Watch Series 6 and Apple Watch SE (or their successors) in Apple's online store. The report does not go into detail about the materials or design except to compare the kind of protection the Watch will have to that seen in Casio G-SHOCK watches. The report says the device will have a "rubberized exterior."

Many of Apple's competitors in the wearables space have achieved strong sales with smartwatches designed to be durable in outdoor environments. Apple does not offer an equivalent device, though the current Apple Watch is water- and dust-resistant, to a point.

:story: Ars Technica