people would buy more DVD if there weren't so much junk 5.99 DVDs out there.
A 3 year old movie cost 10. A B and under movie cost 5.99.
Hello Hollywood. After 1 year your great hit should cost 10, and start depreciating from there.
Transformers 2 still cost 25 in FYE. I would only pay maybe 15 now for the movie.