Google on Thursday unveiled its new Pixel 7 smartphone lineup and its first-ever Pixel smartwatch, packed with tracking and health features from its subsidiary Fitbit.

At a press event in New York City, Google showed off the new Pixel 7 and Pixel 7 Pro devices, which largely look the same as the year prior but with new camera features, an improved screen and battery, and an updated Google Tensor processor.

While many of the updates are iterative, the lineup will likely appeal to tech enthusiasts who want the latest version of Android and an alternative to Apple or Samsung smartphones, as well as those who haven’t upgraded their Pixel device in a few years.

The 6.3-inch Pixel 7 features a glass back, aluminum frame and a sleek band on the back with black cutouts for the camera system. Its always-on OLED display allows for quick checking of widgets that highlight useful information, such as baggage claim details at the airport or when packages are arriving (not unlike what’s been recently made available on the new iPhone 14 line with the lockscreen).

Google said the Pixel 7’s screen is now 25% brighter for visibility indoors, and the device can go a full day on a single charge (or 72 hours when on extreme battery saver mode). It comes in three colors – obsidian, snow and lemongrass – and starts at $599, or $200 less than a baseline iPhone 14 with the same amount of storage.

“We want people to give Pixel a try, so while phones in this tier typically start at $799, we’re starting the price at $599,” Brian Rakowski, Google vice president of product management, said on stage during the event.

The larger 6.7-inch Pixel Pro – which comes in a matte aluminum finish – features an always-on display, the same long-lasting battery as the Pixel 7 and a new triple rear camera system, which includes a 5x telephoto lens, 30x super resolution zoom and an upgraded ultrawide lens. The ultrawide lens comes with autofocus capabilities to support new features including Macro Focus that picks up on fine details.

Both models run on Google’s new Tensor G2 processor, which powers the device’s machine learning and speech recognition capabilities, and several camera features. With Night Sight, for example, the camera now processes photos twice as fast. The tech also drives Cinematic Blur, a new dramatic blurring effect for videos.

A new accessibility feature called Guided Frame helps visually impaired users take better selfies by vocally instructing them to move the device in specific directions. Google also announced updates to making calls, including cutting down on background noise and the ability to transcribe audio messages into text messages.

The Pro model, which comes in obsidian, snow and hazel, starts at $899. Pre-orders start on Thursday for both models and the devices hit shelves on Thursday, October 13.

CNN