Samsung on Wednesday launched its latest lineup of flagship Galaxy smartphones, touting a better camera and enhanced gaming features as the South Korean tech giant tries to tempt people to upgrade amid weak macroeconomic conditions and waning consumer demand.

The Galaxy S23 smartphone lineup features three new models: the standard S23, a slightly more expensive S23+ and the top-of-the-line S23 Ultra. The S23 and S23+ start at a price of $799 and $1,000, respectively. The most advanced model will retail at $1,200.

All three are available for pre-order today and will hit the shelves on Feb. 17.

The S23 series will go head-to-head with Apple’s iPhone 14, which launched last September. Samsung typically releases its flagship Galaxy S models in the first half of the year and its Galaxy Z line of folding phones in the second half.

Samsung mostly made subtle improvements to its new premium handset, including improved camera capabilities.

The most expensive of the three models, the Galaxy S23 Ultra, features a 200-megapixel “adaptive pixel” sensor that combines 16 pixels into one larger pixel for brighter, more detailed shots in low light situations, Samsung said.

Samsung added users’ low-light photography with the device would be assisted by much faster processing speeds from its internal chipset, which was developed in partnership with Qualcomm, as well as artificial intelligence.

There’s also a video feature on the device called “astro hyperlapse” which lets users take time-lapsed motion shots — for example, of star movements — without any special equipment.

Samsung also touted the gaming capabilities of its new device, saying users will be able to play for longer thanks to a more powerful battery. The S23 Ultra houses a huge 5,000 mAh, or milliampere hour, battery.

The S23 Plus and S23 come with 4,700 mAh and 3,900 mAh batteries, respectively.

The company also unveiled its new Galaxy Book3 laptop lineup Wednesday, which includes a third Ultra model with a 16-inch AMOLED display. Samsung’s Galaxy Book2 came in only two options. Samsung hopes the new laptops will make a splash in the premium PC market.