After Netflix dropped its cheapest ad-free plan in Canada last month, it’s now doing the same in the US and UK, as first spotted by Cord Busters. Netflix’s support page in both countries states that the $9.99 (£6.99) / month basic plan is no longer available “for new or rejoining members.”

While reporting earnings on Wednesday afternoon, Netflix said, “In Q1, we lowered prices in a number of less penetrated markets, and in Q2, we phased out our Basic ads-free plan for new and rejoining members in Canada (existing members on the Basic ads-free plan are unaffected). We’re now doing the same in the US and the UK. We believe our entry prices in these countries – $6.99 in the US, £4.99 in the UK and $5.99 in Canada – provide great value to consumers given the breadth and quality of our catalog.”

If you’re already subscribed to the basic plan, you can keep the subscription as long as you don’t cancel it or change plans. But if you were looking to downgrade your Netflix subscription to a cheaper ad-free plan, you’re out of luck. With this change, Netflix now only offers a $6.99 (£4.99) / month ad-supported tier, the $15.49 (£10.99) / month standard plan, and the $19.99 (£15.99) / month premium plan.

The Verge