Meta is releasing a web version of Threads, as it attempts to revive the social media platform.

The rival to X, formerly known as Twitter, enjoyed meteoric growth when it launched in July. However, users then abandoned it just as rapidly, partly due to its limited functionality.

Meta says the web version is part of a drive to deliver new features but experts warn more needs to be done to rebuild customer interest.

In a post on the platform - accompanied by what he said was a picture of him building Threads for the web - Meta boss Mark Zuckerberg said it would be "rolling out over the next few days."

Users will be able to post a thread, view their feed and interact with other people's threads. However other aspects of the mobile app will not be available on the web initially.

For example, users won't be able to edit their profile or send a thread to the direct messenger feature of its sister platform, Instagram.

Meta says it will add more functionality in the coming weeks as it seeks to make the web and mobile experience of the app the same.

Threads raced to more than 100 million users in the week following its launch but by the end of July that figure had more than halved.

The tech giant, which also owns Facebook and WhatsApp, will hope this announcement will help reverse that trend.

BBC News