TikTok is trialling a new paid subscription service for people who do not want to see adverts on the video-sharing platform. The social media giant is offering the service as part of a limited test in one market outside of the US. It did not specify exactly where it is.

Some users of the app have been offered the ad-free subscription plan for a monthly fee of 4.99 US dollars (£4.13), as first reported by Android Authority. It is currently free to use TikTok and people are shown personalised adverts based on their activity on the platform and data from third parties, if tracking is enabled on their device.

Brands or creators can pay for adverts to appear alongside regular content on usersí feeds. Introducing a paid subscription would follow in the footsteps of rival social media platforms such as X, formerly Twitter, and YouTube which offer fewer or no adverts for a monthly fee.