Instagram has quietly rolled out the ability for users to schedule direct messages. The Meta-owned social network confirmed to TechCrunch on Monday that the new feature is rolling out to all users globally.

The option to schedule DMs will be especially useful for creators and brands that want to schedule outreach messages at optimal times. It will also be useful for regular users who want to reach their friends at a certain time due to different time zones. Plus, they can use the feature to send a reminder about something at a certain point in the future.

The new feature was first spotted by social media expert Lindsey Gamble.

You can schedule a DM by typing out a message, holding down the send button, and then selecting a date and time to send the message. Instagram lets you schedule a message up 29 days in advance, according to our testing. Once you schedule a message, you will see a banner notifying you that you have “1 scheduled message” every time you open the chat until the DM is delivered.

TechCrunch